The Astro's PayTV BSS Overhaul That Changed Everything

Discover the strategic blueprint Malaysia's leading PayTV operator used to replace a 20-year-old legacy BSS in just 9 months and how they cut consumer pricing by 30%, automated manual processes, and built a future-proof, agile foundation for innovation.

50%

reduction in time-to-market

2/3

reduction in operational costs

30%

improvement in customer service turnaround time

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The cost we saved from this project goes back to our customers as it helps us keep our overall price lower while providing quality content.

Euan Smith

Group CEO, Astro Malaysia

Customer Success Story

About Astro: The Heart of Malaysian Storytelling

Astro is the "fabric of society" in Malaysia, a household PayTV provider name reaching 5.3 million homes with a dominant 65% market share. However, this media giant was being suffocated by a 20-year-old legacy PayTV BSS that severely limited agility. Spiraling maintenance costs and manual bottlenecks made launching new products prohibitively expensive and slow, threatening their market responsiveness. To break these chains, Astro replaced its entire legacy stack with the Evergent Monetization Platform. This transformation unified their PayTV, broadband, and OTT operations, slashing operational costs by two-thirds and accelerating time-to-market by 50%. Ultimately, this modernization allowed Astro to pass savings directly to subscribers through 30% lower pricing.

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Challenges Faced

OUTDATED PAYTV BILLING

20-year-old systems creating technical debt and limiting customer lifecycle management capabilities

SLOW TIME-TO-MARKET

Complex integrations and manual processes slow PayTV BSS transformation initiatives

HIGH OPEX

Legacy billing platforms consume IT budgets without delivering modern customer experience

INABILITY TO RESPOND TO MARKET CHANGES

Inflexible systems prevent rapid PayTV service innovation

DISCONNECTED CUSTOMER DATA

Multiple billing systems prevent unified customer lifecycle management

Solutions Delivered

CLOUD-NATIVE PAYTV BILLING SOLUTION

Evergent Monetization Platform replaces legacy BSS with modern, scalable infrastructure

50% FASTER PAYTV SERVICE LAUNCHES

Configuration-driven product and pricing enables rapid time-to-market

⅔ REDUCTION OPEX

Automation and cloud efficiencies reinvested in content and customer value

UNIFIED CUSTOMER LIFECYCLE MANAGEMENT

Single platform manages pre-paid, post-paid, broadband, and OTT services

STREAMLINED BILLING OPERATIONS

Integrated BSS and CRM across all PayTV services and brands

Featured Podcast Episode

How to De-Risk Your PayTV BSS Migration- A Conversation on Agile Transformation

Euan Smith, Group CEO of Astro, shares how his team modernized a 20-year-old legacy BSS system and launched new digital products in what he calls "open heart surgery." He explains why reducing costs and accelerating time-to-market was critical to reinvest in content and customer value, offering practical insights for media executives navigating digital transformation.

Key Takeaways:

Modernizing a 20-year-old legacy BSS system

Launching new digital products like Sooka

Building agile, customer-focused operations

The importance of cultural alignment in vendor partnerships

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