Blog Archives - Evergent

5 Keys to Streamlining Subscriber Retention

Posted on Apr 20, 2021 in Blog by Jenny Overbaugh

Churn is a universal problem among OTT streaming services, and more so for those offering subscription video-on-demand (SVOD). Due to the pandemic, customers have had to shrink spending budgets, especially when it came to entertainment subscriptions. To cut on costs, many hopped from one subscription...

Why Low Touch Experiences are Here to Stay

Posted on Mar 23, 2021 in Blog, Thought Leadership by Kapil Chaudhry

In 2020, travel restrictions and social distancing rules decimated businesses across almost every industry. Within a month, sales at Primark plunged from £650 a month to zero. By contrast, the Zoom Video conferencing app was suddenly worth more than the world's seven biggest airlines combined....

The Importance of an Agile Mindset in a Constantly Evolving Market

Posted on Mar 09, 2021 in Blog, Thought Leadership by Vijay Sajja

Fostering meaningful direct relationships with customers is critical to growing in today’s environment. The D2C boom makes fostering meaningful direct relationships with customers critical to growth in today’s environment. With the consumer in control, we have to acknowledge that the way we go to market –...

Go Cloud or Go Home: Exploring the Need for Cloud-Native Technologies

Posted on Nov 13, 2020 in Blog, Thought Leadership by Kapil Chaudhry

There’s a common pendulum swing that happens with many innovative technologies. With the cloud, many organizations were initially keen on-going cloud-first, only to take a step back to a hybrid model. The first year cloud went to market, Capgemini found that only 15% of enterprises...

Agility Today, Long Term Business Success Tomorrow

Posted on Oct 14, 2020 in Blog, Corporate News, Thought Leadership by Jenny Overbaugh

These days, businesses across a number of industries have had to dodge hurdles left and right — and the OTT streaming industry has not been spared. Internally, companies have been struggling to cope with changes in operations spurred by the pandemic. Externally, trends and consumer...

Technology Partnerships in Digital Services that Work for the Consumer: Bango and Evergent

Posted on Oct 02, 2020 in Blog, Corporate News, Partner Updates by Mehmet Mengenli

Building brand loyalty in the digital subscription space can be a tall order as we try to tailor product bundles and packages for consumers who want it all on their terms. Enabling our customers with technology integrations that eliminate friction and boost experience is critical...

Connecting Communities – How a Tech Trio Helped the Chattanooga Film Festival Reach Their Coveted Audience and Protect Revenue

Posted on Jul 30, 2020 in Blog, Corporate News by Evergent Team

The Covid-19 pandemic of this century has fundamentally changed the way people work, how they shop, and how they interact and communicate with others. If a merchant wasn’t offering its services online, it’s now or never. Even services that have gained popularity and a significant...

The Importance of Streamlining the Customer Journey

Posted on Jul 13, 2020 in Blog, Thought Leadership by Li Ling Ek

Technology has changed the way customers interact with businesses. Nowhere is this more evident than when consumers make digital purchases through a browser or within an app. Modern consumers who pull out their credit cards based on what they see on screen expect a seamless...

6 Questions OTT Businesses Should be Asking their Revenue Management Provider

Posted on Jun 29, 2020 in Blog, Thought Leadership by Paolo Cuttorelli

For many OTT businesses going global is the end goal. OTT companies will work together with specialized partners to navigate each market effectively in order to achieve optimum success. Finding the right partner is crucial to achieving global success but it may prove to be...

Mobile Video Trends Indicate Opportunity for Content Providers

Posted on Jul 09, 2019 in Blog, Thought Leadership by Evergent Team

New data shows that the global over-the-top (OTT) video market is growing fast: It hit about $97 billion in 2017, and Allied Market Research predicts that revenue will reach more than $330 billion in 2025. The smartphone segment, Allied says, is one of the key contributors to...