Customer churn. All companies experience it and dread it. A high churn rate can result in a high loss of revenue for your company. The continued success and rise of subscription-based services have brought about a new age for the media, entertainment, and sports industries. With...
For many years now, linear TV was the only platform for media buying. While it was engaging, it came at a higher cost and was the only medium to reach the viewers directly and share stories with an engaged audience in short 30-second snippets. Today, the...
Video on-demand services are big business in 2021. With the global lockdown a year earlier, more people are snacking away on all the best content available online. With the year's projected revenue to reach $1,207 million and a projected CAGR growth of 12.2% over the...
Over the past 12 months, many were forced to adapt to life in a contactless digital world. Interactions with both customers and employees all went virtual overnight. Initially, businesses resistant to change or thought of digital transformation as just another buzzword quickly found themselves woefully...
With an estimated 70% of consumers streaming content once a week at the bare minimum, there’s no denying OTT streaming is booming in Asia. And where the viewers go, OTT streaming services follow. Global players are steadily entering the field in Asia to try their...
If you’re a streaming service still operating on a legacy OBS/BSS system, chances are you’ve yet to achieve your best potential. While many have been pushed to digitize over the past few years, some continue to stick with a legacy systems out of comfort or...
When an organization decides to switch from a legacy system to an intelligent billing platform, the first question that usually arises is: to build or buy a billing and revenue management solution? While there may be few benefits around building an efficient billing platform, the option...
A successful OTT streaming service looks good and is easy to use. However, one of the biggest challenges most platforms are facing right now is churn. To learn more about ways OTT streaming services can streamline their approach to subscriber retention read our article. Canceling...
Churn is a universal problem among OTT streaming services, and more so for those offering subscription video-on-demand (SVOD). Due to the pandemic, customers have had to shrink spending budgets, especially when it came to entertainment subscriptions. To cut on costs, many hopped from one subscription...
In 2020, travel restrictions and social distancing rules decimated businesses across almost every industry. Within a month, sales at Primark plunged from £650 a month to zero. By contrast, the Zoom Video conferencing app was suddenly worth more than the world's seven biggest airlines combined....
