3 Game-Changing Monetization Strategies for Sports Streaming with Allen Broome, CEO of MediaKind

Vijay Sajja | Allen Broome

Welcome to The Monetization Show Podcast; I am your host, Vijay Sajja. We’re a unique business podcast that cuts through the fluff and gets to the core with bite-sized episodes. Join us as we explore profitable growth strategies for direct-to-consumer business models in media, sports, and communication services. Tune in to hear insights from industry leaders on D2C models, buyer preferences, market pressures, and evolving tech.

This month, I’m pleased to welcome Allen Broome, CEO of MediaKind, a platform that provides end-to-end solutions for D2C, broadcast, live streaming, pay TV, and new media platforms and applications. Join us as we explore the dynamic world of live sports streaming. We’ll discuss the complexities of encoding fast-moving sports content and the importance of AI in optimizing streaming quality. Allen shares insights into monetization strategies, focusing on hybrid models combining subscriptions and ads and how to keep fans engaged during off-season. The episode also highlights future innovations in sports streaming, including multi-language support and new broadcasting formats, providing a comprehensive look at the evolving landscape of sports media.

About the Speakers

Allen Broome

Chief Executive Officer, MediaKind

Allen Broome is the Chief Executive Officer at MediaKind, leading the company’s mission to transform global media technology. With over 20 years of experience, Allen has successfully developed and scaled cutting-edge software products in cloud transformation, content delivery, and advanced advertising. He previously held senior leadership roles at Comcast, including VP of Cloud Engineering and VP of IP Video Engineering. Allen is also the founder of Big Hope LLC, providing strategic consulting to major media companies.

Vijay Sajja

Founder & CEO - Evergent

Vijay Sajja is the Founder & CEO of Evergent. He drives the product vision and customer experience for the company, personally overseeing Evergent’s customer relationships among other aspects of the business.

Vijay is a business and technology leader with over two decades of experience in building business and operations support systems for leading service providers around the world. Prior to Evergent, Vijay founded and led lnfotech Solutions, a technology services company that delivered subscriber billing and customer care solutions for leading technology and service companies including Echostar, Lucent Technologies, TCI and Qwest.