aha Partners with Evergent – Multi-lingual Subscription Services

September 02, 2022

aha achieves rapid expansion across the world through new promotions and subscription models enabled by Evergent’s versatile subscriber management platform

SUNNYVALE, California Sep 2, 2022 - Evergent, the customer management and monetization leader for streaming and digital subscription businesses, today announced the successful migration of aha, the 100% local OTT entertainment platform delivering premium digital content in multiple languages to users in more than 190 countries. Evergent’s flexible subscriber management and agile monetization platform enable aha to seamlessly integrate new languages and currencies, facilitating rapid expansion into new audiences and geographies. Aha’s partnership with Evergent is a component of its broader partnership with Firstlight Media, the end-to-end provider of the cloud-native aha OTT platform.

As streaming services aim to serve global audiences and diasporas for some of the world’s most influential cultures and languages, they are frequently limited by the complexity of working across multiple regions, payment methods, and currencies. Streaming services must be able to quickly integrate new distribution and payment approaches and test new promotions and packages to drive audience growth and maximize revenue. Evergent’s monetization products enable media and entertainment services to develop country-specific business rules and monetization models, offering the agility and flexibility needed to succeed on a multinational level.

Specifically, with this partnership, aha will take advantage of the Evergent platform to dynamically offer new products and promotions across different devices and service plans with multiple currencies and country-specific business rules. Additionally, the platform will facilitate the seamless integration of major distribution partners to increase the aha service footprint and overall revenues.

“Evergent’s robust platform has provided us with the capabilities needed to go to market quickly with new plans and promotions,” said Ajit Thakur, CEO at aha. “By enabling us to expand horizontally and easily integrate new payment methods and currencies across multiple regions, Evergent has supported aha’s ambitious growth plans and allowed us to reach a worldwide audience with our premium digital video service.”

“Today’s video providers require unprecedented speed and agility to capture a truly global addressable market,” said Vijay Sajja, founder and CEO of Evergent. “Through our platform, aha has established specific business rules for companies in individual countries while maintaining oversight of a large network of distribution partners and subsidiaries. Aha can now deploy different promotions based on the user’s device or payment plan, while a variety of partnership-based revenue structures can drive further growth through international expansion.”


Based in Sunnyvale, CA, Evergent delivers customer relationship management tools for global digital media, entertainment, and telecommunications providers. With customers in 175 countries ranging from small businesses to Fortune 500 companies, Evergent creates flexible, user-friendly solutions enabling customers to streamline their CRM processes and maximize monetization efforts. For more information, visit


Launched in 2020, aha is an Indian video-on-demand streaming service based out of Hyderabad, offering premium digital content for Telugu-speaking audiences worldwide in more than 190 countries. Owned by Arha Media & Broadcasting Private Limited, a joint venture by Geetha Arts and My Home Group, aha, in the last 20 months of its journey, has successfully added more than 45 million unique users with 13+ million downloads and 1.5 million active subscriptions. Aha offers its 6 million active users original Telugu content across various formats that include movies, web series, and non-fiction shows. Available at ₹399 annually, aha offers an affordable viewing experience to all.


Alexandra Levy

Abhyudaya Karamchetu