Build Versus Buy Dilemma? Weighing Both Sides of the Solution

By Satish Garikipati June 23, 2021

  • billing and revenue management solution
  • Billing management
  • Build Vs Buy
  • customer lifecycle management
  • OTT Industry
  • OTT streaming services
  • OTT video
  • Recurring Revenue
  • Revenue Management solution
  • Subscriber Management
  • user lifecycle management

When an organization decides to switch from a legacy system to an intelligent billing platform, the first question that usually arises is: to build or buy a billing and revenue management solution?

While there may be a few benefits to building an efficient billing platform, the option isn’t the most feasible for all businesses. Building one can take a lot of time and human effort to develop and would require a dedicated and talented in-house resourceful team. It could also potentially promote design risks. On the other hand, investing in an up-and-running system would save development time and allow businesses to reduce mistakes made by relying on experts in the field.

Weighing Both Sides of the Solutions Dilemma

The core competency of OTT streaming and media services lies in identifying competitive markets and consolidating various packages for subscribers at an optimum/attractive rate/price point. Developing billing solutions, building roadmaps, and investing in research and development on billing and revenue management solutions can be left to the solution providers who are experts in the field.

As a business gains success, billing becomes more frequent. Revenue and profitability management is a little more challenging. While you might consider a low in-house building budget, eventually, a dedicated team is required to manage processes, as recurring transactions are bound to happen frequently. Considering buying will also omit the risk of customer churn and allow the business to enhance its customer lifecycle management.

As a business owner, one of the long-term goals is to focus on growth through market expansion by identifying different tiers of subscribers. Expansion requires a readily available billing and revenue management solution with up-to-date features and optimum functionality.

By opting to build an in-house system, you risk missing out on opportunities that would otherwise optimize the services your business provides. The time and revenue that were initially segregated to scaling the business might have to be reconsidered and reinvested towards building a system that will inevitably cause overall delays., more budget, and a high possibility of missing the Time-to-Market.

Developing features, fixing bugs, and delaying launch dates are some added risks of choosing to build. Third-party Billing and revenue management solutions are developed to be effective immediately and flexible as more functions are used.

Walking Down the Road Much-Traveled

Nearly a decade into the adoption of OTT and other trending video technologies, consumers are in full control over when and where they watch content -- meaning the ability to offer a variety of subscription packages and promotions tailor-made to consumers is crucial to the platform’s success.

When considering a geographical expansion, your focus is likely on understanding local market conditions, local content aggregations, and identifying subscribers and buyer's persona compared to figuring out multi-currency, multi-language, and other localization features. With Evergent’s billing and revenue optimization solutions, the system allows you to define different billing areas based on geolocation and supports 150+ global currencies.

As a business scales up and recurring revenues occur, the attention must be on the business and subscriber numbers and not diverted to billing systems and benchmarking. Billing management can be complex and challenging, but Evergent makes the process seamless. Evergent’s billing and revenue optimization platform are available to define daily, weekly, monthly, and yearly billing periods, as well as different billing cycles for each billing period. Subscription management, which is managed by the business, is crucial to compatibility, maximizing transaction rates, and, as mentioned above, minimizing churn.

Regarding compliance and quality, globalization allows businesses to grow but has challenges, such as data and privacy issues, security breaches, etc. Investing in a solutions provider such as Evergent will provide you with the necessary compliance to run the business as efficiently as possible.

Running a business requires an integrated system of flexibility. More than a billing and revenue management system is required to maintain customer loyalty and user lifecycle management. Updating plans, adding plans and upgrades, downgrades, pro-rating, coupons, and upsells are some variables the business must manage. By adopting Evergent’s services to manage the billing and revenue management solutions, businesses can pay attention to details such as heightened customer experiences and subscription management with value-added services.

The latter option, however, which mostly includes off-the-shelf systems, may or may not be feasible for businesses as it may have certain inflexibilities around billing and rating functionalities. On this note, let us show you some underlying factors that constitute the build vs buy debate.

Prioritizing the Constitutions of the Business

Depending on the factors and nature of the business, including time and money, plans, contingency measures, and current business trajectory, no one strategy fits all in terms of building or buying a billing and revenue management solution. The most important thing is to understand both options thoroughly before finally settling on one that would complement the nature of your business.

To learn more about how we can assist in your business scaling, reach out to us and request a live demo with our engineer here.