Evergent’s Innovative Use of AWS Services Revolutionizes Live Streaming Monetization

May 01, 2024

  • Churn Management
  • Monetization

Transforming Live Streaming Monetization: Evergent's Partnership with AWS

In today's hyper-connected world, the demand for live streaming services has surged, accompanied by an equally expanding number of choices and personalized experiences. Many providers of this content, however, struggle to meet the escalating expectations for improved customer experiences. The Evergent Monetization Platform (EMP) addresses these challenges by leveraging the power of Amazon Web Services (AWS) to deliver unparalleled scalability, reliability, and agility.

EMP caters to over 800 million users across 180 countries and specializes in managing high-concurrency live events with millions of user transactions. A pivotal aspect of Evergent's success lies in its strategic partnership with AWS, particularly utilizing the multi-region data replication capability of Amazon Aurora Global Database. This feature ensures high availability and reliability while enabling agility and nimbleness in handling diverse end-user expectations.

Fast and Configurable

Today's saturated video marketplace requires two characteristics for success above all else: flexibility and speed. Collaborating with AWS, Evergent has significantly enhanced its ability to accommodate various monetization strategies quickly, offering faster results and robust insights for improved long-term business outcomes.

In addressing a high-growth trajectory, the Indian-based OTT video-on-demand subscription platform, aha, paired with EMP for a revamped platform version that helped centralize subscription management and increased the flexibility of the offering by enabling multi-country currency support with added global payment gateways and multiple payment methods. The results included a 35% rise in aha’s subscriber base and a 25% increase in the customer acquisition rate since teaming up with Evergent.

EMP simplifies the monetization process by allowing users to select revenue options from an intuitive drop-down menu, tailored to each customer's specific business needs. AWS's scalable infrastructure, particularly Amazon Aurora Global Database, expedites global deployment, reducing time and effort in managing infrastructure procurement. This scalability ensures that EMP can efficiently cater to customer demand while optimizing costs, thus achieving a low total cost of ownership (TCO).

A great example of this customer-first catering dynamic is the NBA, which incorporated a host of innovations around its NBA League Pass D2C streaming service - including personalized offers and match-choice products for high-engagement events - in relaunching its mobile application. For a regional sports network such as New York-based YES Network, engaging an audience in an increasingly digital world meant offering a range of monthly and annual subscription options with dynamic, promotional pricing to incentivize user engagement when launching the YES App.

Preparation for Global Integration

For high-profile live events prone to traffic spikes, AWS Infrastructure Event Management provides essential support, ensuring system readiness and scalability two weeks before the event. The integration between Evergent and AWS extends beyond infrastructure scalability, leveraging AWS's elasticity, resiliency, and global credibility to deliver low-latency services worldwide.

Evergent benefits from AWS's diverse portfolio of solutions, including Elastic Compute Cloud (EC2), Amazon Relational Database Service (RDS) Multi-AZ, Application Load Balancer (ALB), Amazon Route53, Amazon CloudFront, Amazon S3, Amazon WAF, and more. These services enable Evergent to meet geographically specific compliance requirements and provide seamless, high-quality experiences to users globally.

When e.tv, South Africa’s most prominent free-to-air television channel, launched its OTT offering to address continued growth, the twin interests were in improving not only functionality for users, but streamlining separate solutions for identity and subscriber management into one unified offering through EMP. Achieving such a wide range of capabilities within one solution truly does take a village.

In today’s fiercely competitive live-streaming landscape, staying ahead of the curve is paramount. Evergent's strategic utilization of AWS services not only meets but exceeds customer expectations, setting a new standard for live streaming monetization. As technology continues to evolve, Evergent remains committed to innovation, ensuring that its platform remains at the forefront of the industry. With AWS as a trusted partner, Evergent continues to redefine the possibilities of live-streaming monetization, empowering businesses to thrive in an ever-evolving digital ecosystem.

To discover more about how Evergent is employing AWS services to help our customers grow and scale globally, book a personalized 1:1 session with a member of our expert team.