Customer churn. All companies experience it and dread it. A high churn rate can result in a high loss of revenue for your company. The continued success and rise of subscription-based services have brought about a new age for the media, entertainment, and sports industries. With...
Over the past 12 months, many were forced to adapt to life in a contactless digital world. Interactions with both customers and employees all went virtual overnight. Initially, businesses resistant to change or thought of digital transformation as just another buzzword quickly found themselves woefully...
With an estimated 70% of consumers streaming content once a week at the bare minimum, there’s no denying OTT streaming is booming in Asia. And where the viewers go, OTT streaming services follow. Global players are steadily entering the field in Asia to try their...
These days, businesses across a number of industries have had to dodge hurdles left and right — and the OTT streaming industry has not been spared. Internally, companies have been struggling to cope with changes in operations spurred by the pandemic. Externally, trends and consumer...
Building brand loyalty in the digital subscription space can be a tall order as we try to tailor product bundles and packages for consumers who want it all on their terms. Enabling our customers with technology integrations that eliminate friction and boost experience is critical...
For many OTT businesses going global is the end goal. OTT companies will work together with specialized partners to navigate each market effectively in order to achieve optimum success. Finding the right partner is crucial to achieving global success but it may prove to be...
New data shows that the global over-the-top (OTT) video market is growing fast: It hit about $97 billion in 2017, and Allied Market Research predicts that revenue will reach more than $330 billion in 2025. The smartphone segment, Allied says, is one of the key contributors to...
No one has a crystal ball. Of course, that doesn't stop any of us from offering up our insights. We thought we would share our insights with you on what we predict will be happening, or not happening, in the video services provider market in...
