A successful OTT streaming service looks good and is easy to use. However, one of the biggest challenges most platforms are facing right now is churn. To learn more about ways OTT streaming services can streamline their approach to subscriber retention read our article. Canceling...
Churn is a universal problem among OTT streaming services, and more so for those offering subscription video-on-demand (SVOD). Due to the pandemic, customers have had to shrink spending budgets, especially when it came to entertainment subscriptions. To cut on costs, many hopped from one subscription...
These days, businesses across a number of industries have had to dodge hurdles left and right — and the OTT streaming industry has not been spared. Internally, companies have been struggling to cope with changes in operations spurred by the pandemic. Externally, trends and consumer...
Building brand loyalty in the digital subscription space can be a tall order as we try to tailor product bundles and packages for consumers who want it all on their terms. Enabling our customers with technology integrations that eliminate friction and boost experience is critical...
New data shows that the global over-the-top (OTT) video market is growing fast: It hit about $97 billion in 2017, and Allied Market Research predicts that revenue will reach more than $330 billion in 2025. The smartphone segment, Allied says, is one of the key contributors to...
Conference season is in full swing, and we’re gearing up for our next stop: NAB Show, which runs April 6-11 in Las Vegas. NAB Show is the premier showcase for those who create, manage, deliver, and consume great content. As a team working in the content industry,...
In the old cable and set-top box days, consumers had to jump through several hoops to cancel their services. At a minimum, they would have to spend considerable time on the phone with customer service agents who would try everything they could to keep their...
Our team members look forward to attending CES every year. More than just a place to see the latest must-have tech gadgets, CES is a gathering of the world's leading communications, media and entertainment companies. As a result, this event is a great opportunity to...
Today there are millions of expatriates — people living abroad for work, retirement, school, and proximity to families. These expatriates aren’t quite ready to give everything up from their homeland. They want to feel connected with their native community and watching homegrown TV in their...
