Evergent has announced a product called Digital Commerce Bridge to enable communication service providers (CSPs) to launch flexible, digital-first services in entertainment, healthcare, finance and other sectors without the need to update their BSS infrastructure. Digital Commerce Bridge comes with monetisation and churn deflection tools, unified billing and partner revenue settlement function, a customer experience (CX) platform and partner onboarding process.
Evergent said Digital Commerce Bridge helps operators to manage the complexities of modern, multi-partner, multi-service provision and B2B2X business models that require them to become subscriber-centric technology companies. Its monetisation and churn deflection tools enable CSPs to tailor pricing models and to create promotions and personalised offers to boost acquisition and retention, while proactively tackling churn with data-driven subscriber engagement strategies.
The unified billing and partner revenue settlement function simplifies multi-partner and bundled service delivery with unified consumer billing, while supporting complex pricing models and automating partner revenue settlement. The CX provides customer support through digital onboarding, self-service capabilities and "intuitive" features to enhance subscriber service and improve loyalty.
The partner onboarding system lets CPS integrate and deploy new partner products with rapid launch time via open APIs and customisable set-ups.
Digital Commerce Bridge draws on Evergent’s work for global telecommunications, media, and sports organisations including AT&T, Etisalat, Sky, Sony Pictures and the NBA. It sits on top of existing BSS to create a digital-first way of managing subscription-based services.