Operators are Losing Revenue and Business Opportunities by Sticking with Their Existing Systems
In the fast-paced world of modern media, existing subscriber and data management systems have become more of a burden than a benefit for PayTV companies striving to stay ahead of the competition. Once reliable, these aging platforms struggle to keep up with up-to-the-minute demands of innovation, bogging down operations with complexity and inefficiency. From cumbersome customer onboarding processes to delayed product launches, these systems often become a roadblock to growth. For an industry already navigating fierce competition and shifting consumer preferences, these limitations can translate into lost subscribers and untapped revenue potential.
But don't worry – there are other, more nimble options that can transform your operations. See how by learning how we helped a PayTV provider switch away from their 20-year-old-system with little to no system downtime, resulting in more competitive pricing options.
Client Overview: A Southeast Asian Success Story
Evergent has partnered with a major PayTV provider in Southeast Asia to modernize its subscription management and billing infrastructure. This provider serves millions of residential homes and thousands of enterprises, managing a complex ecosystem of services including:
- Satellite TV
- Broadband Services
- OTT services for live TV
- A mobile OTT platform for digital-first customers
Three Signs Your System Needs to be Retired
The scale and complexity of the company’s operations made the limitations of their existing system particularly challenging. Three key issues were holding back their growth potential:
- Lack of Automation: Their existing system lacked the automation capabilities needed to efficiently manage their expanding customer base. As the company grew, the manual processes required for customer onboarding and management became increasingly unsustainable, creating bottlenecks in their operations.
- Prohibitive Change Costs: The cost of implementing changes in their existing system was prohibitive. Even minor modifications required significant investment, making it difficult to respond quickly to market opportunities. In an industry where speed to market is crucial, the inability to rapidly launch new promotions and offerings put them at a competitive disadvantage.
- Complex Partner Integration: The company's diverse service portfolio required integration with multiple partners, but their system made these partnerships complex to manage. This technical limitation hindered their ability to expand their service offerings and create new revenue streams.
The Evergent Solution
Evergent's solution addressed these challenges through a carefully planned migration to our cloud-based platform. Key achievements included:
- Replacing a 20 year old system in just nine months
- Maintaining system operations during transition with only eight hours of downtime
- Successfully migrating billions of data records
- Implementing a new partner portal for streamlined integrations
- Enabling the agile management of products and promotions
- Accelerating customer acquisition with an automated lead management system
- Increasing subscriber engagement through personalized, AI-driven recommendations
- Improving customer onboarding efficiency
- Enhancing subscriber lifecycle management
The new system dramatically improved their operational capabilities. The company gained the ability to launch new products and promotions quickly, onboard customers efficiently, and manage subscriber lifecycles effectively. Additionally, the newly implemented Partner Portal enabled seamless service differentiation for residential and enterprise customers, offering tailored solutions to each customer such as DTH, broadband, or bundled services. This feature not only reduced onboarding times, but improved customer satisfaction.
This improved operational efficiency translated directly into lower pricing for end users. By providing a faster, more agile system with less prohibitive change costs, the company was able to pass on savings to customers through reduced pricing, which boosted customer acquisition. The lower prices made their offering more competitive in the market while maintaining profit margins through operational savings.
This PayTV provider managed a diverse ecosystem of services including Satellite TV, Broadband, and OTT platforms. Evergent's tailored solution modernized their subscription management and billing systems across all these services, ensuring scalability and efficiency. An optimized bill presentment system provided customers with a clear breakdown of charges, flexible payment options, and notifications about monthly focus events, elevating the overall user experience
Looking Ahead
For complex PayTV operations, the ability to manage large subscriber bases while maintaining business agility is no longer optional – it's essential for survival and growth. Existing systems, while familiar, often hold companies back from achieving their full potential in today's dynamic market. Evergent's successful migration of this Asian PayTV provider demonstrates that modernizing these critical systems doesn't have to be disruptive or risky. With the right partner and solution, companies can break free from their constraints and position themselves for future growth.
Curious about transforming your PayTV operation? Connect with one of our experts.
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