Expanded partnership fuels data-driven user experiences to maximize revenues and reduce churn
Sunnyvale, CA – August 29, 2024 – Evergent, the customer management and monetization leader for streaming and digital subscription businesses, and Irdeto, the world leader in digital platform cybersecurity, expand their partnership to drive strategic service bundling and data-driven monetization for media companies and pay-TV operators. Irdeto has selected Evergent as key technology partner for subscription management and monetization within the Irdeto Experience Platform, a streaming aggregation platform enabling next-generation viewer experiences — powering enhanced customer insights, best-in-class security and operational efficiency for OTT providers.
PwC research shows that while global over-the-top (OTT) video subscriptions will rise to 2.1 billion in 2028 at 5.0% CAGR, average revenue per subscription will increase by just over two dollars, rising from US$65.21 in 2023 to US$67.66 in 2028. As focus shifts from subscriber growth to retention and profitability amid macro-economic pressures, streaming companies, pay-TV operators and platform providers are diversifying their content and service offerings to create stickier propositions that maximize loyalty and revenue per user. Enabling effective bundling and super aggregation is critical for tier one media organizations and OTT providers that want to deepen customer billing relationships and provide value-added services that include a wider range of niche and local content, gaming and IoT devices.
"Streaming subscribers need to see more value from their services and feel understood with personalized, intuitive experiences," said Vijay Sajja, founder and CEO of Evergent. "Deepening our partnership with Irdeto enables our mutual customers to seamlessly diversify their service offering while harnessing next generation data analytics and advanced churn prevention tools to maximize revenues and loyalty."
The companies’ expanded collaboration empowers OTT providers to leverage advanced customer management and monetization capabilities within the Evergent Monetization Platform, alongside Irdeto's unified streaming back-end, state-of-the-art UX/UI, and market-leading security and content protection solutions. This powerful combination enables streaming services to implement sophisticated pricing strategies, reduce churn, and maximize customer lifetime value while ensuring the highest levels of content security.
“Tier one media companies and content providers must deliver more comprehensive, user-centric streaming propositions to retain audiences and grow new revenues”, said Doug Lowther, CEO of Irdeto. “Our partnership with Evergent equips the Irdeto Experience Platform with future-ready data analytics and agile monetization tools that power unique user experiences and revenue game-changers for OTT providers.”
Irdeto enables pay-TV operators and media companies to rapidly and securely launch hybrid OTT services across a range of viewing devices, including Android TV or RDK set-top boxes. Its evolving partnership with Evergent, first announced in September 2023, empowers streaming providers to quickly bring innovative, tailored content offerings to market while optimizing revenue through flexible monetization and dynamic personalization capabilities.
About Evergent:
Evergent provides customer relationship management tools for global digital media, entertainment and telecommunications providers. With customers in more than 180 countries ranging from small businesses to Fortune 500 companies, Evergent creates flexible, user-friendly solutions that streamline CRM processes and maximize monetization efforts. Evergent is a leader in customer management and monetization for streaming and digital subscription companies. For more information, visit www.evergent.com
Media contact:
Nick Field / Molly Cole
evergent@platformcomms.com
About Irdeto:
Irdeto is the world leader in digital platform cybersecurity, empowering businesses to innovate for a secure, connected future. Building on over 50 years of expertise in security, Irdeto’s services and solutions protect revenue, enable growth and fight cybercrime in video entertainment, video games, and connected industries including transport, health, and infrastructure. With teams around the world, Irdeto’s greatest asset is its people, and diversity is celebrated through an inclusive workplace, where everyone has an equal opportunity to drive innovation and support Irdeto’s success. Irdeto is the preferred security partner to empower a secure world where people can connect with confidence. For more information, please visit www.irdeto.com
Media contact:
Irdeto Media Team
media@irdeto.com
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