Vienna, Austria, August 27, 2024—Bitmovin, a leading provider of video streaming solutions, announced today that Evergent, a customer management and monetization leader for streaming and digital subscription businesses, has joined the Bitmovin Innovators Network. The partnership will see Bitmovin and Evergent join forces to optimize subscriber churn prediction and manage subscriber promotions by integrating Bimovin Analytics with Evergent’s Monetization and Subscriber Management Platform.
This partnership will allow video streaming services to combine audience & quality of experience (QoE) data collected by Bitmovin’s Analytics with subscriber data managed by the Evergent platform. This combination brings new insights into subscriber churn risk, particularly where subscribers have reduced their engagement with a streaming service, or where they’ve experienced poor quality playback. In these cases, promotional offers could be made to encourage the subscriber to retain their subscription. Further, each viewing session can be analyzed for a subscriber using AI, this can surface insights into how engaged the subscriber is with the content and whether they had a good or bad streaming experience.
“Successful revenue optimization for video streaming services isn’t just about attracting new subscribers, it’s about retaining your existing ones and being able to accurately predict churn risks and quickly deploy churn retention tactics that keep customers engaged,” said Vijay Sajja, Founder & CEO at Evergent Technologies, “By teaming up with Bitmovin, we will combine our best-in-class solutions to provide our customers with intelligent insights that they can leverage to deploy a successful churn management strategy and maximize streaming profits.”
Bitmovin’s Analytics will be integrated with The Evergent Monetization and Subscriber Management Platform, which is used by world-renowned global digital media, entertainment, and telecommunications providers, helping them onboard over 800 million subscribers, scale across 180 countries, and deliver more than 3200 live events every year.
The Bitmovin Innovators Network is a community of over 60 industry-leading technology vendors, resellers, consultants, and academic researchers to provide world-class solutions for video streaming. The Bitmovin Innovators Network members include Akamai, Alpen-Adria-Universität, Amazon Web Services (AWS), Better Software Group, Broadpeak, Dalet, Grass Valley, Google Cloud, Irdeto, Itochu, Microsoft, Minerva Networks, NAGRA, Nomad, Red Bee Media, Southworks, Videon Labs, Vietcoms, Vimond Media Solutions, Yospace, Zixi, and more.
“The Bitmovin Innovators Network is a hub of industry trailblazers pioneering new innovations in video streaming. Evergent is a leader in tying subscriber management to revenue optimization, and I am looking forward to our teams working closely together to deliver a workflow that maximizes brand loyalty, Quality of Experience, and streaming profits,” said Stefan Lederer, CEO and Co-Founder of Bitmovin.
The Bitmovin Innovators Network aims to reduce the complexity of live and on-demand video workflows, making it easier for organizations from every industry to deliver high-quality video and audio experiences. Compared to traditional industry partnership programs, a key differentiator of the Bitmovin Innovators Network is that it also includes leading academic and technical research organizations delivering ground-breaking technological developments in video streaming. Austria’s Alpen-Adria-Universität (AAU) is a member of the Bitmovin Innovators Network and is pioneering technical innovation and efficiency in media production and delivery together with leading technology vendors and consultants.
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