How SimpleTV Achieved Rapid Recovery – and Built Scalable, Ongoing Growth In the Process

Learn how Venezuela’s leading pay-TV provider partnered with Evergent to restore momentum at national scale, unify monetization, and continuously optimize performance across DTH, FTTH, and OTT.

When SimpleTV emerged in 2020 following DirecTV’s exit from Venezuela, the company faced an extraordinary mandate: re-establish service for millions of households in a matter of months—while simultaneously laying the foundation for long-term growth. The goal wasn’t just recovery. It was to rebuild smarter, faster, and with the flexibility to evolve.

With Evergent as its monetization foundation, SimpleTV moved quickly to stabilize operations, then shifted focus to what mattered next: scalability, efficiency, and continuous optimization. Today, Evergent powers SimpleTV’s DTH business nationwide and supports its expanding FTTH and OTT services, enabling the company to operate as a single, unified media and entertainment platform.

Why This Matters

SimpleTV’s journey demonstrates how speed and sustainability don’t have to be trade-offs. By deploying a single monetization platform across all lines of business, the company was able to:

• Recover at national scale, without disruption
  
• Unify DTH, FTTH, and OTT monetization under one platform
  
• Adapt pricing, payments, and promotions to local market realities
  
• Continuously optimize operations, retention, and financial accuracy over time
  

Rather than treating recovery as a one-time event, SimpleTV built a system designed to support what comes next.

From Rapid Relaunch to Continuous Optimization

Evergent delivered an end-to-end monetization, onboarding, and customer-management solution in just 90 days, supporting SimpleTV’s on-time relaunch and immediate stabilization. From easy registration and self-care to prepaid billing and complex system integrations, the platform enabled SimpleTV to regain momentum fast.

As the business expanded into FTTH and OTT, SimpleTV continued to enhance its operations with Evergent. This partnership helped introduce targeted promotions, automated pricing and currency adjustments, smarter financial controls, and cross-business growth strategies. These enhancements weren’t reactive fixes; they were deliberate optimizations designed to improve efficiency, retention, and long-term profitability.

What You’ll Learn Inside the Case Study

• How SimpleTV accelerated recovery while preparing for future expansion
  
• Why a unified monetization platform was critical to scaling new services
  
• How continuous optimization improved retention, operational efficiency, and financial accuracy
  
• How SimpleTV is leveraging its DTH base to fuel FTTH and OTT growth heading into 2025
  

Results at a Glance

• 1.5M customers recovered during the initial relaunch
  
• 9M+ devices validated and paired across the network
  
• Single monetization platform spanning DTH, FTTH, and OTT
  
• Ongoing optimization driving growth, compliance, and efficiency
  

Download the full case study to explore how SimpleTV combined rapid recovery with scalable growth and continuous optimization, powered by Evergent.