eBook

A Live Sports Playbook: Winning the Attention Battle

March 20, 2025

A Live Sports Playbook: Winning the Attention Battle 

Your Strategic Guide to Capturing Gen Z and Evolving Your Sports Media Business

The Sports Industry Has Changed: Live sports is now competing with social media, TikTok, gaming, and endless entertainment options for audiences' attention. This competition, along with content scattered across multiple platforms, has created a fear in a majority of today’s sports executives that live sports are losing relevance.

These massive shifts have sparked extensive reporting, but not to fear: we've done the work for you by compiling key findings into one cohesive report: our Live Sports Playbook!

This playbook reveals: 

  • How to package sports rights for today’s digital consumers
  • Why traditional broadcasting models fail with GenZ
  • Where AI and data analytics create competitive advantages
  • Which technologies drive engagement and reduce churn

Don't get left behind as sports media transforms. Get the insights you need today.

Download our ebook today.

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