Fast and Local Beats Big and Global:
The New Playbook for Streaming Success
Watch the full IBC 2025 panel featuring Ausra Sidaraviciene (CTO, TV3 Group), Anshul Kapoor (Head of Media Solutions, Google Cloud), and Evergent Founder & CEO Vijay Sajja
Watch NowGlobal players may dominate headlines, but the real streaming battles are being won elsewhere. In markets around the world, regional innovators are rewriting the rules by combining speed, personalization, and strategic partnerships to outsmart, not outspend, the giants.
Watch as three of the industry's most influential voices reveal what it really takes to thrive in this new era of streaming.
What You'll Learn
- Why cooperation, not competition, is the new advantage How regional providers are partnering with global platforms to enrich local experiences and win audience loyalty.
- How to outsmart, not outspend, the competition Speed, agility, and data-driven decision-making are reshaping what it means to scale in streaming.
- How technology is transforming the game From AI-powered personalization to real-time monetization, learn how Evergent, Google Cloud, and TV3 are helping providers adapt and accelerate.
- Why the future belongs to the super-aggregators Discover how next-generation bundling and flexible monetization models can redefine customer relationships.
You can't beat the global giants, so we partner with them. The winners are those who move fast, see change early, and adapt even faster.
It's not about outspending the global players. It's about outsmarting and outspeeding them.
Winning means knowing your customer, experimenting fast, and dancing with the consumer - giving them what they want, when they want, at the right price.
