Watch the full NAB Show 2026 panel session featuring Ken DeGennaro, EVP, Media Operations & Technology, for the NBA and Evergent Founder & CEO Vijay Sajja
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NBA League Pass has become one of the most successful global direct-to-consumer sports streaming platforms in the world. But scaling a global fan experience goes far beyond streaming games. It requires intelligent monetization, real-time personalization, operational agility, and infrastructure built to evolve with fan expectations.
Watch leaders from the NBA and Evergent discuss how League Pass continues to innovate at global scale, and how AI and agentic technologies are shaping the future of fan engagement, retention, and revenue orchestration.
What You'll Learn
How the NBA built and scaled a global D2C success story: Go behind the scenes of NBA League Pass to understand the technology, operational strategy, and monetization infrastructure powering one of the world’s leading sports streaming platforms.
Why AI will redefine fan engagement and revenue orchestration: Discover the practical AI and agentic use cases transforming personalization, retention, customer operations, and monetization across the sports streaming ecosystem.
Why agility and monetization flexibility are now critical: Learn how dynamic offers, micro-transactions, bundles, and real-time experimentation help leagues capture more fan engagement and unlock new revenue opportunities globally.
How modern infrastructure becomes a competitive weapon: Hear why cloud-native monetization systems are no longer just back-office tools, but strategic platforms that enable leagues to innovate faster, scale globally, and adapt instantly to changing fan expectations.
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