Beyond the Buzz: How Evergent is Using AI to Create Tangible Value

Turning Subscriber Data into Actionable Intelligence for Streaming Services

In a digital landscape flooded with AI buzzwords and promises, it's easy to become numb to the constant stream of "revolutionary" announcements. How can anything be revolutionary if everything is called that? Every other post on LinkedIn and promotional email in our inbox these days touts AI as the ‘silver bullet’ for all business challenges. What happens, though, when you cut through the noise and focus on meaningful applications?

We’re taking a different approach. Instead of chasing AI trends, we're asking the fundamental question: How can we leverage our unique position to create genuine value for our customers through AI?

Data: The Bedrock of Meaningful AI

The most powerful AI solutions aren't built on algorithms alone—they're built on data. And not just any data, but rich, relevant, and comprehensive datasets that enable meaningful predictions and insights.

This is where Evergent's advantage — our unique position — comes into play. With subscriber data from more than 920 million users across our subscription and billing management solutions deployed worldwide, we’re developing AI capabilities grounded in real-world streaming service behaviors and patterns.

The AI Flywheel: A Self-Reinforcing Cycle of Growth

Our approach to AI is governed by what we call the "AI Flywheel"—a self-reinforcing cycle that creates exponentially increasing value for our streaming service customers.

Here's how it works:

1. The Evergent Platform: Using subscriber data, Evergent leverages AI to strengthen core platform functions, enhancing their efficacy.
2. Personalized CX: This enables more customized user experiences tailored to individual preferences.
3. Monetization: Improved experiences drive deeper engagement and loyalty, creating new revenue opportunities.
4. Data-driven Insights: Increased user interactions and monetization generates even more valuable data.
5. Flywheel Acceleration: This enriched data feeds back into our AI systems, creating progressively smarter solutions.

Each revolution — yes, there’s that word again, but in a different context — of this flywheel builds momentum, generating more informed and intelligent outcomes for our customers and their subscriber bases.

Real Results, Not Empty Promises

This isn't theoretical. We’ve already deployed AI solutions delivering measurable value, including:

• Recommendation technology optimizing product recommendations for end users.
• Smart payment retry systems that optimize recovery of failed transactions.
• Churn prediction algorithms with an astonishing accuracy rate of more than 90%.

These tools aren't just theoretical, they are being used by some of North America's largest sports streaming providers and one of the world's leading multi-sport streaming services, as well as one of Japan's largest gaming platforms. 

Beyond the Hype

While others talk about AI's potential, we concentrate on its practical application. By combining our vast repository of subscriber data with targeted AI capabilities, we're helping streaming services solve today’s most critical needs: Acquiring and retaining subscribers in an increasingly competitive landscape.

That's the Evergent difference—AI that goes beyond the buzz to deliver real, measurable value for our customers.

Curious to learn more about how our AI tools can address your needs? Chat with one of our experts.