A major Japanese gaming company facing rising churn and escalating acquisition costs, managing millions of users across multiple game titles.
The Challenge
Why Evergent
Impact
Before Evergent
High churn among engaged players with limited early detection
Difficulty identifying subtle disengagement patterns in a 2M+ user dataset
No historical campaign insights to guide interventions
After Evergent
94% churn prediction accuracy across the full dataset
Hundreds of thousands of at-risk users identified and prioritized by value
Personalized retention strategies deployed quickly, boosting engagement and monetization
Next Steps
The company and Evergent are focused on expanding the dataset and incorporating historical campaign data to enhance predictive depth and model accuracy. They plan to retrain the AI regularly to capture evolving gameplay behaviors and seasonal usage trends. Additionally, churn scores will be integrated with marketing automation systems to drive personalized re-engagement campaigns, ensuring higher retention and long-term player value.
Be a Part of Unified Monetization Platform
Network Solutions is part of the Evergent Monetization Platform—bringing together billing, payments, customer management, AI-driven intelligence, and global scalability to support complex, network-led business models.