Challenges
A major Japanese gaming company facing rising churn and escalating acquisition costs, managing millions of users across multiple game titles.
Before Evergent
After Evergent
The company and Evergent are focused on expanding the dataset and incorporating historical campaign data to enhance predictive depth and model accuracy. They plan to retrain the AI regularly to capture evolving gameplay behaviors and seasonal usage trends. Additionally, churn scores will be integrated with marketing automation systems to drive personalized re-engagement campaigns, ensuring higher retention and long-term player value.
