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Scaling Up South Africa’s Leading Media Provider

Challenges

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About the Customer

e.tv, South Africa’s leading independent and free-to-air television channel, launched in 1998 and serves a diverse audience with local and international entertainment. It is the country’s most viewed English-language channel and a top destination for content across all demographics.

The Challenge

Why Evergent

Impact

Before Evergent

  • Legacy identity and subscription systems were separate and restrictive.
  • Complex and slow user ID creation processes hindered onboarding.
  • Limited ability to integrate with telecoms or scale operations across regions.

After Evergent

  • Unified platform streamlined identity and subscriber management, accelerating growth.
  • Faster, automated user onboarding and simplified multi-SKU offerings.
  • Flexible, multi-country and multi-currency support enabled market expansion and innovation.

Next Steps

e.tv will continue leveraging Evergent’s platform to expand its eVOD service across South Africa and beyond, scaling efficiently while exploring new subscription models, multi-bundled pricing, and additional integration opportunities to enhance the customer experience and capture new audiences.

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