FREE CHECKLIST · NO FORM REQUIRED
A self-audit that references specific viewership signals you can check against your own systems. Download it, run it with your team, and find the gaps. No form. No email. No gate.
Illustrative. Your real numbers may point either way: that’s what the calculator is for.
What You’ll Get
Four categories. Twelve items. Each one references a specific viewership signal with benchmarks so you know exactly what to look for.
1. Viewership data coverage
Are you capturing the right signals at the right level of detail to detect disengagement early?
2. Dormancy definition and detection
Does your system distinguish between subscribers who are truly active and those who are just still paying?
3. Re-engagement and triggers
Are your retention campaigns reaching the right subscribers at the right moment, or firing too late?
4. Measurement and reporting
Are you tracking dormancy as a leading indicator, or only measuring churn after the fact?
HOW IT WORKS
Click the button below. The Excel file downloads instantly.
Work through the 12 items. Mark Yes, Partially, or No for each. Be honest. The value is in the gaps, not the perfect scores.
Check your total against the three tiers at the bottom. Each tier tells you where to start.
Download the checklist. Find out what you’re missing before it shows up in your churn rate.
