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Better Software Group and Evergent Announce Partnership

December 05, 2023

The partnership helps enable business growth and advanced subscriber management for media and entertainment companies

Wroclaw -- December 05, 2023 Better Software Group and Evergent, a customer management and monetization leader for streaming and digital subscription businesses, announce a new partnership to enhance customer experiences across the digital media and entertainment landscape. The strategic partnership will deliver superior customer relationship management and user experiences for streaming and digital subscription businesses worldwide.

Better Software Group’s platform – Better Media Suite – represents cutting-edge technology in video streaming, seamlessly blending front-end expertise with integrated solutions to provide an exceptional OTT user experience. Designed for today’s dynamic VOD environment, it boasts a user-friendly interface, adaptive streaming, and robust infrastructure.

Evergent’s comprehensive software portfolio, including the Evergent Monetization Platform, Evergent Revenue & Royalty Management, Evergent Captivate Product Suite, and EvergentGo, addresses a wide range of needs, from subscription management and flexible monetization to royalty processing, recurring revenue, customer retention and building brand loyalty.

The combination of Better Software Group's modular, white-label OTT platform Better Media Suite, along with Evergent's advanced monetization capabilities, subscriber and partner management solutions will enable both companies to deliver flexible and robust solutions to support demanding customer requirements.

"We are thrilled to embark on this transformative journey with Evergent," said Better Software Group’s CEO, Bart Lozia. "Our shared vision of enhancing customer experiences aligns perfectly, and together, we are ready to pioneer new standards of excellence in the streaming and digital subscription industries. Current and future customers can anticipate a convergence of innovation and convenience like never before. We are excited about the perfect synergy this partnership creates."

Better Software Group's commitment to delivering excellent viewing experiences will be further enhanced with Evergent's CRM tools, providing end users with seamless, engaging, and personalized interactions with content. By leveraging Evergent's agile monetization and subscription management tools along with Better Software Group's user-centric solutions, media and entertainment companies will be able to maximize revenue streams and drive business growth.

“Media and entertainment organizations need to maximize monetization and reduce friction throughout the entire user journey to future-proof customer management,” said Vijay Sajja, founder and CEO of Evergent. “It’s also more important than ever for companies to build deeper connections to their customers via data-driven subscriber management strategies. Our partnership with Better Software Group helps global streaming and digital subscription businesses design seamless and intuitive customer experiences to drive retention and revenue generation.”

About Better Software Group:

Better Software Group, based in Poland, specializes in technological solutions aimed at enhancing user experiences across a variety of platforms and devices. With over a decade of industry leadership, BSG remains at the forefront of innovations in the VOD and streaming sectors, serving over 40 million users through applications like TV 2 Play, Canal Digital Go, and Eleven Sports. Their experts excel in multiplatform solutions, including connected TVs, mobile, web technologies, Roku, and HbbTV.

About Evergent:

Evergent, headquartered in Sunnyvale, CA, provides customer relationship management tools for global digital media, entertainment and telecommunications providers. With customers in more than 180 countries ranging from small businesses to Fortune 500 companies, Evergent creates flexible, user-friendly solutions that streamline CRM processes and maximize monetization efforts. Evergent is a leader in customer management and monetization for streaming and digital subscription companies. For more information, visit