E-Vision Selects Evergent’s Revenue and Customer Lifecycle Platform to power OTT TV service across MENA

January 07, 2020

SUNNYVALE, California – January 7, 2020 - E- Vision, a subsidiary of Etisalat Group, today announced that it has selected Evergent, a provider of solutions for revenue and customer lifecycle management to power its multi-country OTT TV service with its multi-tenant platform to support the rollout of the E-Vision service across MENA region and Pakistan.

This partnership will enable the launch of multi-screen and multi-language OTT services quickly and cost-effectively. This complements E-Vision’s existing robust content and channel licensing business, which spans Hollywood studios, Bollywood, and regional Arabic productions, as well as over 550+ TV channels.

E-Vision currently offers telcos, ISPs, and other OTT providers a comprehensive, secure, and cost-efficient turnkey OTT platform for linear TV and VOD services. The cost of infrastructure, innovation, video processing, monitoring, software integrations, software lifecycles, and analytics is shared across all service providers using the service, providing E-vision’s customers with a predictable cost base linked to revenue growth.

Humaid Sahoo, CEO of, E-Vision, said: “As we transition into a digital future, it was integral to enable next-generation OTT services that can be leveraged by operators across countries in MENA and Pakistan. With E-Vision’s service enabled by Evergent’s multi-tenant platform, it helped achieve our vision to enable such an advanced service for all our customers and launch a multi-country OTT service on one platform. Evergent’s agile approach to our platform allowed us to meet our varying requirements, support the consumer’s buying journey and monetize each country’s business models.”

Vijay Sajja, Evergent founder and CEO, said: “We are excited to support E-Vision in expanding their relationships with operators and leveraging the robust, scalable, and proven capabilities within our platform.  As E-Vision rolls out its service to operators in multiple countries, our multi-tenant platform will enable cost-efficiencies and preserve time-to-market with a cloud-based solution that can be configured to support each country’s monetization and customer buyer-journey requirements with ease.”

Evergent already powers several worldwide media and entertainment providers and will enable E-Vision to offer operators in each country a monetization model for their digital services through a multi-tenant platform that enables subscriber management and country-specific products, packages, and billing models by country – including language and currency.

To enable time to market with a robust and scalable solution, Evergent is pre-integrated with Synamedia’s Infinite platform, which provides the video platform to E-Vision.

Evergent’s platform enables E-Vision to monetize its OTT service via a single platform available to operators in multiple countries, including creating operator and country-specific pricing packages, promotions, and bundles. The platform, which can introduce new features in an agile manner, provides several out-of-the-box capabilities to create rapidly, adapt, and evolve the customer-buyer journey with flexible payment options as operators roll out the service to their consumers.

About Evergent
Evergent’s market-leading Integrated Revenue and Customer Lifecycle Management platform helps the world’s leading communication, media, and entertainment companies reduce time to market for products and services, simplify complex monetization models, and run back office processes more efficiently. Evergent’s customers include leading carriers such as AT&T, Airtel, SingTel, and Etisalat, and leading media companies such as FOX and Sony Entertainment Television. Evergent is headquartered in Sunnyvale, California, and has offices in San Diego and Los Angeles and internationally in Australia, Canada, India, Japan, and Singapore.

About E-Vision
E-Vision, a wholly owned subsidiary of Etisalat, is a pioneer and trusted content aggregator in the region, providing a comprehensive turnkey solution for content acquisition and management for IPTV platforms and multi-screen (OTT). E-Vision currently operates in the UAE, KSA, Egypt, and Pakistan. Over the years, E-Vision has developed winning solutions and capabilities to meet business partners in TV channel licensing, video-on-demand acquisition, content strategy, video OTT solutions, 4K, hospitality, and advertising.

For about two decades, E-Vision has partnered with the biggest names in the industry worldwide and secured content for multiple Pay TV and OTT services from major Hollywood Studios, Bollywood, and the latest Arabic productions, as well as leading TV channel providers from around the globe.

For press and analyst queries, please contact:
Evergent: Abhi Madhugiri, Sr. Director, Global Business Development,