EVERGENT’S COMPREHENSIVE REVENUE AND USER LIFECYCLE MANAGEMENT PLATFORM SUPPORTS IDENTITY, ENTITLEMENTS, PRODUCT CATALOG and PAYMENTS ACROSS TWO MAJOR MEDIA PLATFORMS AND MULTIPLE DEVICES
Sunnyvale, Calif. – Sept. 15, 2017 – Evergent, a leading provider of cloud-based, user lifecycle management solutions for video service providers, today announced a collaboration with Sony Pictures Network India (SPNI) and its SonyLIV premium video-on-demand (VOD) service enabling Sony to expand beyond its initial push to consumers in India. With Evergent’s User Lifecycle Management solution, SonyLIV can support identity and entitlements and better monetize content bundles across both live and on-demand media platforms.
SonyLIV offers a rich array of movies, Sports, TV Shows, and music, as well as original exclusive premium content to millions of viewers in India. The service provides multiscreen engagement on all devices. Sony wanted to leverage that success by expanding into other geographic territories and selected Evergent because of its expertise in deploying global OTT services.
As part of the collaboration, Evergent will provide identity and user management, entitlement for provisioning content access, revenue management to track global payments by product and region, and product catalog management for personalizing products, bundles and promotions across a range of devices.
“We are delighted to work with SPNI, one of the world’s most powerful brands. They have extensive content they want to monetize and better manage the customer journey with a cost-effective carrier-scale platform,” said Vijay Sajja, Evergent’s Founder and CEO. “Companies today require a modern, comprehensive toolset to manage video delivery actively, billing, and user accounts in flexible and compelling ways that drive customer acquisition, reduce churn, and maximize predictable revenue.”
According to Ajay Kumar Meher, Senior Vice President and Head of IT and Post Production at Sony Pictures Networks India, “Sony LIV has been instrumental in bringing the best of entertainment to digital millennials in India. People watch all kinds of video content over the Internet, and we have a vast content catalog we want them to access. By teaming up with Evergent, we can expand our reach by offering live streaming video content of select sporting events and personalize offers based on a user’s profile, device, or geography.”