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IBC 2026 Trend Report: Agentic AI won the headlines, Streaming won the floor

We analyzed 200+ news sources and 1,281 posts from IBC 2026: agentic AI won the headlines, streaming won the floor. Explore the interactive report.
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IBC 2026 Trend Report: Agentic AI won the headlines, Streaming won the floor

  • Published on September 30, 2026

We analyzed the entire IBC 2026 conversation, over 200 news sources and 1,281 LinkedIn posts, and compared what the trade press published about the show with what the industry actually discussed on the floor. The two told very different stories. This interactive report maps that gap, theme by theme, and lays out what every vendor is promising for the future alongside the reality check.

What’s inside:

  • The one finding that reframes the show: agentic AI made up about 35% of press coverage but only 14% of the practitioner conversation.
  • Corporate comms vs. the real talk, an interactive view of every major theme, from streaming and interoperability to sports and sovereign AI.
  • What everyone is promising about the future, each claim paired with a grounded reality check.
  • The partners and themes that defined the conversation at IBC 2026.
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