Transforming Platform Capability: The Aha Move

aha, South India’s popular SVOD platform, was soaring with subscriber growth and innovative local content. The streamer needed a technology partner to help address this rapid growth with a creative monetization strategy.

aha’s partnership with Evergent has enhanced platform capabilities, built a credible user experience model and enabled a robust payments backbone. The potent yet unique hyper-automation capabilities of the Evergent Monetization Platform have empowered aha’s platform with an analytics-based churn prediction model, resulting in skyrocketing acquisition rates.

Enriched by strategic partnerships, aha built a robust and flexible revenue management system powered by global payment gateways. Hyper-personalization coupled with automation has enabled aha to tap into customer communities across geographies. Today, aha’s growth is defined by a multi-regional and multi-lingual content strategy stabilizing revenue flow and instilling organizational agility.

Key Outcomes –

  • Strategic partnerships
  • Payment flexibility
  • Centralized control
  • Low-touch customer onboarding
  • Automation and agility

Download the full case study to read more about Evergent’s best-in-class subscriber retention strategy.

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