Evergent Thought Leadership
Making Subscription Business Succeed: Re-imagining Subscriber Management and Monetization

Navigating a New Era of Subscriber Management and Monetization

The rise of the subscription model over the last two decades has powered a profound shift in the global economy. Today, everything from groceries to video games can be acquired via subscription models. All organizations are exploring how to make the internet opportunity deliver on its promise, where seamless access to digital services can enable marketers to reach anyone with anything while allowing a seamless sale through mixed models that include everything from single transactions, usage-based to recurring subscriptions.

Subscription businesses across media and entertainment, telecommunications, sports, and enterprise sectors are focusing on growing new revenue streams and maximizing customer retention via mixed monetization strategies that drive more value for consumers. However, surging market competition and weaknesses in legacy subscriber management and billing systems make it tough for many organizations to unlock their next phase of growth. Now is the time to act.

Actionable insight and trusted strategies to power business growth

Our latest whitepaper, ‘Making subscription businesses succeed: Re-imagining subscriber management and monetization’, explores the rapidly evolving market trends and technology shifts re-defining the subscription landscape — along with real-world examples that showcase how to achieve game-changing business outcomes with the right innovation toolkit.

Key considerations included:

• The core pillars that underpin a successful subscription business model — and how to build them into your technology roadmap to enable growth at scale
• Strategic imperatives that all business leaders should consider to acquire, monetize, and retain customers more effectively
• Details on how world-leading telecommunications providers like Etisalat, major media companies including Sony LIV, and the biggest direct-to-consumer (D2C) sports streaming services like the NBA have transformed their approach to capture new revenues

This paper draws on our deep expertise in helping customers onboard and manage over 740 million users in more than 180 countries with data-driven, actionable insight and AI-powered optimization.

Download to find out how to increase profitability and maximize customer retention with proven strategies and to future-proof agile monetization foundations.