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A single tournament can now be monetized a dozen ways at once: free-to-air in one market, SVOD in another, a one-off event pass in a third, bundled with a telco in a fourth. That fragmentation is no longer a problem to solve. It is the new economics of sports media.
In this IBC 2026 panel, leaders from MotoGP, TVNZ, and Evergent discuss how sports and media brands are reaching younger, digital-native audiences, running free and paid models side by side without confusing the fan, and managing multiple business models at once, from sign-up through retention and into the off-season.
Why hybrid monetization is now the only path to profitability
Why acquiring premium sports rights on advertising alone no longer works, how TVNZ combined a paid pass with free content to protect both reach and revenue, and how clear UX (a simple gold padlock on locked content) let free and paid run side by side without confusing subscribers.
How to grow globally while staying relevant market by market
The “think local, go global” playbook: tailoring pricing, promotions, and go-to-market by region, deciding between direct-to-consumer and telco or broadcaster partnerships, and treating broadcasters as distribution allies rather than competitors.
Where data and AI keep fans engaged, and off-season churn down
How “dancing with the subscriber” (pause instead of cancel, flexible ad loads, membership value year-round) protects lifetime value, and why data is the fuel for practical AI, drawn from 70+ tracked lifecycle events and over a billion users onboarded across 180 countries
CTO, TV3 Group
You can't beat the global giants, so we partner with them. The winners are those who move fast, see change early, and adapt even faster.
