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Watch the full IBC 2026 interview with Vijay Sajja, Founder & CEO of Evergent, in conversation with David Bloom, Co-founder of NextTMT and Senior Contributor, on the shift to profitable growth and where AI is delivering real business value across the subscription economy.
The streaming market has moved on from the “grow at any cost” era. Operators, sports rights holders, and service providers are now focused on profitable growth, unit economics, and subscriber lifetime value. In this IBC 2026 interview, Evergent Founder & CEO Vijay Sajja explains how the business has evolved from replacing legacy back-office systems to helping global subscription brands convert, retain, and monetize subscribers across 180 countries, and where AI is being applied to solve real business problems rather than chase the hype.
The shift from growth-at-any-cost to profitable growth
Why “scale a business when there are no unit economics” no longer makes sense, and how operators across the US, Europe, Asia, and Latin America are moving at different speeds toward responsible, profit-focused growth.
Where AI actually creates value across the subscriber lifecycle
A practical look at applying AI at the two moments that matter most: converting free, trial, and ad-supported users at the top of the funnel, and predicting and preventing churn once subscribers are on board, informed by 70+ events tracked across the subscriber lifecycle.
How global subscription brands grow across three sectors
Real examples from media and entertainment, sports leagues and teams, and service providers, including how Astro consolidated satellite TV, fiber-to-home, and broadband onto Evergent to cut operating expenditure by 50% and reinvest the savings in content.
CTO, TV3 Group
You can't beat the global giants, so we partner with them. The winners are those who move fast, see change early, and adapt even faster.
