From Regional Player to Global Force: A Streaming Success Story
In the fast-paced world of streaming entertainment, the ability to scale globally while maintaining a seamless user experience isn't just an advantage – it's a necessity. When a successful Korean content streaming service decided to expand beyond their U.S. market, they faced a critical question: Could their technology stack support their global ambitions?
The Client: A Vision for Global Entertainment
This streamer had built a passionate subscriber base of 5.6 million registered users and 68,000 active users in the U.S. market. But with growing demand from international audiences, they needed a technology partner who could help them scale across borders while maintaining the quality of experience their users expected.
The Challenge: Breaking Through Technical Barriers
Their existing infrastructure couldn't support their expansion plans, which required sophisticated solutions for multiple markets, payment systems, and devices. They needed a partner who could deliver on all fronts. Evergent provided a three tiered solution to ensure global success:
1) Localized Monetization & Flexible Subscription Management
Evergent transformed the platform's monetization capabilities through:
- Region-specific pricing and product offerings tailored for U.S., Brazilian, and Latin American markets
- Multi-currency support (USD, BRL, EUD, GBP, EUR, AUD, NZD) with market-appropriate pricing strategies
- Localized language support in English and Portuguese for both content and customer communications
- Integration with multiple payment gateways:
- U.S.: Stripe, Apple, Google, Roku, Amazon, Vizio store and Verizon plus pay
- Brazil: Addition of Boleto payment gateway for local preference
- Latin America: Customized payment solutions for regional needs
2) Seamless Global Expansion with Scalable Architecture
The solution's architecture was built for scalability through the:
- Creation of distinct business units under a centralized platform
- Unified management system for maintaining consistent brand experience
- Automated processes for user management and revenue recognition
- Streamlined operations that maintain efficiency despite growing complexity
- Future-proof structure ready for additional market expansion
3) Smart TV Integration & Multi-Device Access
Enhanced user accessibility through:
- Seamless integration with LG and Samsung Smart TVs
- Sophisticated device pairing system for easy activation
- Secure token-based authentication across platforms
- Consistent user experience across all devices
- Simplified content access through smart device recognition
The Migration: A Smooth Transition to Greater Possibilities
The journey began with a crucial first step – migrating existing user data without disrupting service. Evergent successfully:
- Transferred 2.6 million user profiles and data into the Evergent system
- Preserved customer entitlements and payment details
- Maintained password security through sophisticated encryption
- Ensured users could log in seamlessly post-migration
Results: A Platform Built for Global Success
Today, our client operates a truly global platform that:
- Delivers content across nearly 40 countries across Europe, Oceania, and North and South America, with localized user experiences in each region
- Processes payments through various regional gateways
- Supports viewing across all major devices and smart TVs
- Scales operations efficiently without technical limitations
Looking Forward
As streaming platforms continue to expand globally, the importance of having a robust, scalable technology foundation becomes increasingly critical. Evergent's comprehensive subscription management and monetization solutions empower media and entertainment companies to confidently pursue their global ambitions, knowing their technology stack will support every step of their journey.
Ready to learn how Evergent can transform your streaming platform's global potential? Contact us today.
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