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Beyond Borders: How One Streaming Service Cracked the Code to Global Expansion

February 05, 2025

Applying Smart Strategic Initiatives to Scale Internationally

In what we can confidently describe as the increasingly high-stakes world of streaming entertainment today, crossing borders is much more than translation and subtitles. It's about orchestrating a complex dance of technology, user experience, and cultural nuance—a dance many services tend to stumble through, but few master.

Here’s your chance to learn what it takes to succeed when expanding globally through the following story of one streaming service’s transformation from a regional player into a global powerhouse. Find out what lessons this journey holds for the industry at large.

From Local Hero to Global Aspirant

When this North American streaming service first launched, it had a unique advantage: A carefully curated library of premium international content that quickly captured viewers' imagination. As the subscriber base grew, so did the service’s ambitions. The world, it seemed, was ready for this offering.

But there's a vast difference between having global appeal and building a truly global operation.

As the service began mapping its international expansion, the greatest obstacle discovered wasn't market demand or content licensing—it was its own infrastructure. The journey toward success revealed three critical challenges common to many streaming services:

The Technology Trap

An existing tech stack, built for a single market, resembled a house with no room for growth. Each new market required not just modifications, but near-complete rebuilds—a situation that quickly became unsustainable.

The Speed-to-Market Dilemma

In the streaming world, timing is everything. Yet internal teams for this service found themselves spending months orchestrating basic market entries and promotional campaigns. In an industry where opportunities can vanish in weeks, this was a luxury they couldn't afford.

The Experience Gap

Managing subscriber experiences across multiple regions revealed a painful truth: What works in one market often fails in another. From payment preferences to viewing habits, each region requires a unique playbook for success.

The Turning Point: Rethinking Growth From the Ground Up

Rather than continuing to patch its existing systems, the service made a bold decision: It would completely reimagine its approach to global operations. This led them to partner with Evergent, a choice that would prove transformative.

The Results: Beyond Expectations

Just a handful of numbers offer quite a compelling story on their own:

  • A stunning 300% expansion in market presence within 24 months
  • 1.5X growth in subscriber base post-implementation
  • Market launch times slashed from months to weeks

But perhaps more important than these metrics was the fundamental shift in how the service approached global operations. They moved from a rigid, one-size-fits-all model to an agile, market-responsive approach that could:

  • Adapt instantly to local payment preferences
  • Launch region-specific promotional campaigns with unprecedented speed
  • Create seamless, culturally relevant user experiences across markets

The Blueprint for Global Success

This transformation offers valuable insights for any streaming service eyeing international markets. It demonstrates that global expansion isn't just about having the right content or market opportunity—it's about building an operational foundation that can scale and adapt as quickly as opportunities arise.

Discover the Full Story

The full story of this service's transformation includes crucial decision points, unexpected challenges, and innovative solutions that could inform your own global expansion strategy.

Curious to explore further how this streaming service orchestrated this remarkable transformation and the specific strategies driving these accomplishments? Read the full customer success story to uncover the complete transformation.